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'Kawara Panamung' in the Digital Era

By Multiplication of Stube HEMAT in Sumba – Women's Empowerment.          'Kawara Panamung', is the name of a women community that dare to dream and is eager to add their life skills. They are dedicated to learn and hon e themselves, so they have new skills, namely weaving. Of course, this is an extraordinary achievement that they can show to the world. They have got the results of their weaving skills, but the challenge now is the existence of the 'Kawara Panamung' community in today's digital era. So far, the 'Kawara Panamung' weaving group has been focus ing on producing woven cloth, but this is not enough without understanding the use of digital and social media as a means of promotion. Digital media has great potential to compete in the world market. On this basis, 'Kawara Panamung' is required to be able to utilize digital media as a promotional tool. The presence of social media which is supported by the power of the internet

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