Program Entrepreneurship

Promotion & Market in A Digital Era

Concept:

The definition of entrepreneurship has been expanded in 2000s, as how and why some individuals or team identify opportunities, evaluate them as viable and then decide to exploit them to create profit, and creativity and innovation is the most important source of economy.

Sumba has many sleeping potency from tradition, culture heritage, art, craft, or the beauty of the nature, etc. They should be identified and promoted in creative way to bring wealth for Sumba people since the progress of a country economy depends on its generation creativity and innovation. Further in digital era, those who faster and better way to interact with customer, will get more opportunity and benefit of it as customers need useful information about what they want to trade.

Goals:

1) Participants have spirit of entrepreneurship after learning what creative business is.

2) Participants are not lagging behind with the information of trend in trade, market, and promotion in digital era.

3) Participants learn the competition and the strength in entrepreneurship.

Indicators:

1)Participants practice ideas in one of business creative scope such as, architect, art, craft, design, fashion, film, music, art performance, software, game, education service, TV/radio, publishing, research and development, and toys.

2) Participants present their idea using technology as a promotion simulation.

3) Participants make a unique promotion to catch consumer interest.

Participants: 30