Digital marketing is a form of marketing through the internet. Some of the social media commonly used are Instagram, Facebook, Twitter, WA, website, and email marketing. People doing business prefer to promote using digital marketing in the last decade. The development of modern information and communication technology drives most people to spend more time in cyberspace than in the real world. Digital marketing is an effective device considering more digital consumers than conventional marketing. Therefore, micro, small and medium enterprise (MSME) needs to expand to digital marketing as a way to minimize the declining income due to the pandemic.
Referring
to the opportunity of digital marketing for MSME, the Kawara Panamung weaving
group needs to learn more about it, so the Multiplication of Stube HEMAT in
Sumba invited Robinson Umbu Hunggurami, S.I.Kom, as speaker in a group
discussion at the Kawara Panamung weaving workshop (Wednesday, 20/03/2022). He
is a tied weaving businessman who is expert in digital marketing
Among the weaving group participants, students, and young people, Umbu Robinson Hunggurami, S.I.Kom., shared his experience promoting his weaving business on social media that has been running for two years. Many of his woven fabrics were sold overseas, such as to the United Kingdom, Philippines, English, and French. He provides Instagram and Facebook accounts for the promotion of woven fabrics. He gave tips on how to sell woven fabrics through social media so that local and foreign consumers buy the products. He emphasizes promoting the quality for the domestic market share, while for the foreign market share, he adds a story behind the woven fabric, without reducing its quality. He also shared the benefits of using digital marketing for woven fabric businesses, such as 1) facilitating interaction with customers, 2) reducing promotional costs, 3) reaching more consumers, and 4) getting higher income.
The participants admitted that they were very motivated by the experience of the business run by Umbu Hunggurami. Mersita, a student at Unkriswina, expressed her desire to use her social media to help promote woven fabrics on her media account. “Digital world is very closely related to the lives of the younger generation. Therefore, it provides a big opportunity for young people to take a role in digital-based marketing or online marketing," said Umbu Hunggurami.
Meriance Danga, the weaving group participant, asked about what kind of quality fabrics are fond by consumers when promoting the woven fabric. The resource person emphasized the quality of the fabric, the fabric that uses natural dyes, clear motifs, sustainable color, and solid weaving which produces beautiful and cool looks.
The digital era requires businessmen adaptive to rapid digital developments. The discussion opened new insights and knowledge development related to social media usage as a marketing media as the concept of digital marketing. ***
Comments
Post a Comment